When words are your passion, copywriting for clients can be an indulgent pleasure. However, we regard copywriting as strategic as any other service that we offer. It’s only by first fully understanding your business, your communications objectives and your company’s tone of voice that we can begin to write copy that will persuade, engage or excite your audiences.
And when it boils down to it, our expertise goes way beyond traditional copywriting. We specialise in the structuring and creative direction of key communication collateral, right down to the medium selection, the sequencing of layouts, headline positions and the overall content and visual pace.
Equally the diversity of our copywriting for clients speaks for itself. Whatever you need, the likelihood is we’ve done it – everything from websites, apps, billboard and press adverts, blogs, advertorials, audio-visual scripts, white papers, case studies, speeches, annual reviews, brochures, magazine features and thought-leadership ghost writing.
We are often asked to help marketing and internal communications teams to enhance their own copywriting skills as well. So if you feel your team could benefit from sharpening their pencils, you might be interested in our WRITE it and REPORT it training courses that we can adapt and run specifically to suit your needs.