Tried & Tested
Over the years we’ve developed various tried and tested ways of supporting clients with successful and complex communication strategies. Today, we’re proud to offer you this range of products individually or as part of a broader commission.
RESEARCH it
This covers a range of proven methodologies and techniques that we often combine to help you get to the heart of a matter – whether that’s an issue, a campaign, a forward strategy or simply a temperature gauge of current opinions.
Research it delivers the checks, balances and insight you often need to validate an investment in marketing or corporate communications. And because each client’s research needs are very different, we are not constrained in the way we design and deliver it.
TARGET it
This is a useful tool developed to help clients identify the interrelationship of their various stakeholders and the role they play in driving or influencing positive business outcomes.
It helps you to understand the critical touch points that need addressing during any communications activity like an announcement, a promotional campaign, or managing business critical issues. It is also invaluable when prioritising communication activity and works well in conjunction with our MESSAGE it workshop.
It also serves as a useful reference point and benchmark before embarking on a new communications programme or campaign to ensure all needs have been addressed.
CHANNEL it
We’ve created a process to help clients identify which channels will influence their target audiences the most. When budgets are tight, it’s worth taking the time to determine which methods of communicating are going to deliver the best ‘bang for buck’.
It also means that you can create a truly integrated campaign with full visibility of the tactical activity and anticipated audience reach. We’ve used this process very successfully with clients in conjunction with the TARGET it tool.
MESSAGE it
We’ve developed this workshop to help you create differentiated messages in the marketplace whether promoting a product or service.
It’s an extremely useful way of bringing experts together from different disciplines to share their insight and thoughts, individually and on a group basis, then reach consensus on the most powerful messages to take to market. We’ve designed various individual modules to help us design the message development workshop that’s right for you.
REPORT it
This is a practical workshop that’s ideal if you want to learn the art of writing articles that get noticed. Over the half-day or full day, you’ll gain a better understanding of how news is generated and what makes a great journalist.
We’ll look at your company’s tone of voice and see how that translates into internal and external communications. You’ll practice interview techniques, article and headline writing as well learning about the power of good imagery to bring an article to life.
WRITE it
This is a copywriting workshop designed to give you and your marketing colleagues a host of tips and skills around the art of preparing engaging copy. The half-day or full day session is personal to your needs and designed, if required, to match your brand voice.
You’ll explore the styles of writing for different media and learn about the importance of the structure of headlines and messaging.
VOICE it
We’ve collaborated to deliver effective media communications skills. It’s a practical way of getting first hand media experience in the presence of real journalists. You’ll learn how to be confident and reassuring in different and challenging media settings – including TV, radio and a studio environment.
If you’re leading a business likely to face the media in a proactive or reactive way then this type of training would be perfect for you.
BRAND it
This is a two-stage process of audience engagement with the goal of making your brand as natural as the people who represent it. Experience tells us that brands are much more likely to flourish with the buy-in of all stakeholders.
This two-way dialogue process consisting of practical workshops and research techniques covers the importance of branding and all the elements that combine to create a successful brand – whether new or refreshed.